Brian Lang, CEO of SSC CPAs + Advisors, recently joined the Accounting Voices Podcast for a candid conversation about how artificial intelligence is transforming the accounting profession.
During the discussion, Brian explores how AI can help firms create capacity, expand advisory services, and address ongoing talent challenges. He also emphasizes the importance of involving employees closest to the work when making AI-related decisions and shares how SSC’s employee-owned structure influences its approach to transparency, innovation, and change.
A key takeaway from the conversation is that the true value of AI is not in having the latest technology, but in how firms use the time and capacity it creates to better serve their people, clients, and communities.
You can listen to the conversation here: Bottom Up or Top Down AI Adoption in Accounting Firms? – Accounting Voices
“SSC CPAs + Advisors” and “SSC” are the brand names under which SSC Advisors, Inc. and SSC CPAs, PA provide professional services. SSC Advisors, Inc. and SSC CPAs, PA practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. SSC CPAs, PA is a licensed independent CPA firm that provides attest services to its clients, and SSC Advisors, Inc. entities provide tax, advisory, and business consulting services to their clients. SSC Advisors, Inc. is not a licensed CPA firm. Our use of the terms “our firm” and “we” and “us” and terms of similar import, denote the alternative practice structure conducted by SSC Advisors, Inc. and SSC CPAs, PA. Advisory services provided through Merit Financial Group, LLC. Merit Financial Group, LLC is a registered investment advisor with the U.S. Securities and Exchange Commission.